About Me
I’m a senior copywriter, editor, and content strategist with more than 15 years of experience turning complex information into clear, useful, engaging content.
My career began in digital health publishing. From 2008 to 2013, I founded and led About.com’s Phobias site within its Health channel, writing hundreds of evidence-based articles about anxiety, fear, treatment, trauma, cognition, and behavioral health. That work is now archived through Verywell Mind and has been cited in more than 100 academic and clinical publications and 40+ books.
I later spent a decade in agency and agency-platform environments, including five years with Main Street ROI and nearly seven years with ClearVoice. Across those roles, I developed, wrote, edited, and managed content for healthcare and other expertise-driven clients, working across research, source validation, brand voice, digital content, editorial strategy, and quality control.
Where I Am Today
I’m currently completing an M.P.S. in Animal Science & Behavior, expanding my long-standing behavioral-science background into animal behavior, welfare, cognition, shelter management, enrichment, and evidence-based care.
That work has created a natural convergence between two major parts of my career: healthcare communication and animal science.
Today, I’m particularly interested in writing and content strategy for animal health, veterinary, pet care, behavioral health, healthcare, diagnostics, education, and science-driven organizations.
I also develop educational animal-behavior content through the Lady Priscilla Method, an applied framework exploring resilience, recovery, judgment, adaptability, fear, cognition, and handler-animal communication.
Across every subject area, my approach is the same: understand the evidence, understand the audience, and make the complex clear without making it simplistic.
“You can make anything by writing.”
C. S. Lewis