Lisa Fritscher

Story-Driven Websites and Content That Actually Reflect Who You Are

Whether you're a dog trainer shaping behavior or a founder shaping ideas, your work speaks for itself. But if your website or content doesn’t reflect that - if it feels flat, outdated, or not quite you - it’s time to fix it.

I build clear, emotionally grounded websites and content for:

  • Dog trainers and pet-centered brands

  • Educators, therapists, and subject matter experts

  • Anyone with a story to tell and a mission to grow

No fluff. No pressure. Just smart, story-driven strategy, backed by behavioral insight and years of experience.

Core Services

Website + Brand Copy

  • Full Website Builds: Starts at $1,500
  • Copywriting Only: Starts at $800
  • Light Site Design for DIYers: Starts at $750
  • Digital Product Setup (Add-on): $300–$500

Content Strategy + Writing

  • Blog Posts & Articles
    Starts at $300 for blog posts (500+ words)
    Starts at $600 for articles (1000+ words)

  • Website Copy
    Starts at $250 per page for standard pages
    Starts at $750 per page for high-impact key pages

  • Case Studies, Whitepapers & Sales Collateral
    Starts at $750 for case studies (800 words)
    Starts at $1200 for whitepapers or eBooks (3000 words)
    Starts at $500 for brochures, one-pagers, and other sales assets

  • Email Marketing & Newsletters
    Starts at $150 per email
    Custom quotes available for sequences or campaigns

  • Social Media Content
    Starts at $750 for 20–30 branded posts (includes light strategy)

  • Presentations & Direct Mail
    Starts at $600 for client or internal presentations
    Starts at $300 per page for direct mail and flyers

  • Other Projects & Hourly Work
    Hourly rate: $100
    Minimum project fee: $500

  • Custom quotes available for ghostwriting, educational content, and more

Ongoing Support

Need help after launch? I offer flexible support for both website and content clients—no long contracts, no pressure.

Website Maintenance & Light Updates

  • Content swaps, pricing changes, layout tweaks

  • Platform help (WordPress, Notion, etc.)

  • $60/hour or $160 for a 3-hour support pack (use within 90 days)

Content Coaching & Optimization

  • Feedback on blogs, emails, or educational materials

  • SEO structure, tone edits, or strategy tweaks

  • Monthly Plan: $250/month for 2 content reviews

  • Quarterly Strategy: $500 for 3–5 pieces + planning doc

Why Work with Me

I’ve spent years creating psychology-informed, voice-driven content for publishers, educators, healthcare platforms, and pet professionals. My work has been cited in a variety of books and academic texts, and I bring that same depth and clarity to every project I take on.

I also run a blog documenting my Dutch Shepherd’s journey from rescue to service dog in training. The blog began ranking on Google within 30 days and continues to grow as a niche storytelling platform with real SEO results.

You’ll get more than content. You’ll get strategy, clarity, and calm confidence behind every page.

Ready to Start?

Not sure what you need? I offer free mini audits of websites or existing copy—just a few quick wins and ideas.

Email me at lfritscher@gmail.com.
No sales pitch. Just clarity and next steps.